I’ll admit it: I’ve become a walking talking billboard for the Fitness and Sports Network FMI (Fitness Model International) conference that takes place twice a year. Don’t let the name of the business fool you; the conference is not for folks looking to get glammed up in front of a camera and take pretty pictures and show off to their friends. The FMI is intended for aspiring fitness professionals looking to run a successful fitness business. That was (and still is) me, spot on.

Though I’ve only attended two thus far (the next one will be in Vegas in April 2013, folks!), I’ve seen significant improvement in the quality of content offered and knowledge gems handed to the individuals who have trekked from all over the nation to connect with the industry’s top fitness business know-hows. This year, I was much more meticulous about jotting down notes and highlighting memorable passages from keynote speakers. Below I share with you the top 5 most valuable lessons I learned at the FMI.

Read More →